If you send out a printed monthly newsletter, why not turbocharge it by using VDP to embed the recipient's company name (or personal name) in an attention-getting image on the front page? This falls in the category of "practice what you preach".
Some of the advantages of this include:
- Getting more attention for your newsletter (few newsletters do this)
- Demonstrating the power of VDP to your customers
- Showing your prowess with VDP
- Validating your company as a solution provider
- Making your newsletter standout from the rest