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| Customized vCard QR Code |
One of the better uses for a QR code is to capture and share vCard information. Scanning the QR code (and a few button pushes) can very quickly store a host of contact information in a smart phone such as:
- First and last names
- Phone numbers - mobile, home, work, fax, etc.
- Email address, URL, web site, IM
- Company, department, title
- Street, city, state, ZIP code, country
- Notes, birthday, etc.
Here’s a web site that has a nice interface for creating a QR code from vCard information or many other types of input data: http://www.quickmark.com.tw/En/qrcode-datamatrix-generator/default.asp?qrVCard.
When you look at the raw code, you will see that the secret to QR codes is the use of tags to identify or label each string of information.
Once you have created a QR code, the natural question has to be, “does thing work?” So, here’s another web site that will decode what’s in a QR code: http://www.onlinebarcodereader.com. You simply upload the QR code as an image and get back the contents in “code” form and in plain language. Try copying and pasting the QR code above to see how it works.
As the amount of information contained in the QR code increases, the “physical” size of the code symbol and the number of “dots” also increase. This means that QR codes with vCard information will need to have larger dimensions than a code with something simple like a phone number. Too small, and the scanning may not work well, or at all.
Once you have generated a vCard QR code, you will see it is a large and hideous thing. However, there are ways to dress them up a bit. The most critical factors are keeping the contrast high and the resolution good. See the example above.
A word of caution to avoid wasting a lot of time - the more information in a QR code, the larger the printed image must be. As the amount of information increases, the module (smallest square element) size decreases for a fixed size of QR code. One reference suggests that for a QR code containing only a URL the minimum print size should be 1.25 x 1.25 inches. A vCard QR code may need to be a minimum of 4 x 4 inches to be compatible with the resolution of the majority of smart phones.
A word of caution to avoid wasting a lot of time - the more information in a QR code, the larger the printed image must be. As the amount of information increases, the module (smallest square element) size decreases for a fixed size of QR code. One reference suggests that for a QR code containing only a URL the minimum print size should be 1.25 x 1.25 inches. A vCard QR code may need to be a minimum of 4 x 4 inches to be compatible with the resolution of the majority of smart phones.
QR codes can be used in your VDP project in almost any way that you would use variable graphics - in fact, that's what they end up being. On pieces where the customer includes individual pictures of their representatives, you might suggest adding a vCard QR code for the representative. Although not all that high-tech, that would certainly be at the leading-edge of common usage for both variable data printing and QR codes.
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