Glossary for Variable Data Printing (VDP) Printers

It may sound confusing, but we wanted to create a glossary for printers printing VDP. VDP isn't just about software nor is it simply about marketing. There is also database management, programming, addressing and mailing, among others.

As a teaser, how familiar are you with these terms:

• EMM
• Nixie
• Firmographics
• Seeding
• A/B testing
• Placeholder
• Key code

The glossary is available for download in PDF and will be appended (that’s in the glossary) as time goes on.

Feel free to recommend additions.

Team DFS