Small and Quick Print Shop Survival Tips
Live in the digital age – There’s no future living in the past. The printing process, market, customers and competition...
Know the competition – Digital technology enables your competition. Electronic media competes...
Be careful about commodities – Products are commodities when only price and delivery drive the buying decision. Competing for low-price...
Forget the “magic bullet” – There’s no software, hardware, gadget or gizmo that will miraculously improve your business. If there were a magic bullet...
Use small & quick to your advantage – Large competitors are limited to offering cookie-cutter products and solutions. Leverage your knowledge...
Head for your blue ocean – A thousand print shops go out of business each year because they were swimming in a red ocean. Understand why...
Break the rules for products & services – You’re in the communications solutions business: printing is just one of your tools. Skip convention...
Embrace data (information) – Data is crucial for your customers: communicating, analyzing audiences, spotting trends, etc. Simply talking...
Market your print shop – Customers can't buy anything from you if they don't know you exist. Market your print shop to make it easy for potential...
Make selling fun – Selling commodity print work is painful. Selling communication solutions like a consultant, however, can be fun. Learn...
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