Secret #1 – 120 Billion
More than 120,000,000,000 pieces are printed in the U.S.
each year using VDP. That’s about 400 pieces for every man, woman and child
every year! What percentage of those do you produce?
Secret #2 - Software
Variable data printing requires a dozen pieces of software,
or more. How many of these do you have and how many can you use?
Most VDP programs are add-on modules to graphics software
such as Adobe Creative Suite. Several additional modules for special effects
and imposing may also be required.
Fixing up data to for use in VDP may require six, eight or
more pieces of software to:
- Open and convert
- Cleanse and de-dupe
- Format and test
- Correct upper/lower case, abbreviations, suffixes, prefixes, etc.
- Sort and analyze
- Enhance
Finally, address list presorting, NCOA, CASS, etc. requires
at least one or two pieces of software.
Secret #3 - Presorting
The annual renewal for address list presorting and
processing software can cost $3,000 or more. That requires a lot of mailing work
to justify the cost when you include the cost of the time spent learning and
using the software.
EDDM has reduced the amount of presorted direct mail work in
many areas.
Secret #4 – Crossing Over
VDP isn’t just for printing or making fancy images…it’s a
crossover technology between print and electronic media. The same data-driven
processes used to create VDP print files can also create electronic documents
such as personalized PDFs for emailing (also personalized). Moreover, VDP can
be used to add security elements to printed or electronic documents, tickets
and events.
Secret #5 - Easy
Any digital print shop can easily be in the VDP business
without buying or learning any software. Outsourcing mailing list processing
eliminates the annual renewal expense. Similarly, the creation of printer-ready
VDP print files can be outsourced…leaving the print shop owner with nothing to
do but print and deliver VDP jobs.
See how you can easily include new high-value products and
services into your business…
