For a majority of print shop owners, VDP's promise of new business and increased profits has never materialized. Those promoting variable data printing apparently forgot to mention the cost and complexity of creating VDP print files and prepping the data. They didn't explain that skill sets such as programming, data management, address presorting, mailing and print file optimization would be needed to be in the VDP business.
These challenges are the reason that we created our EZ-VDP(SM) - so that any printer can utilize VDP. data management and addressing as tools for business growth. We do this by handling all the data, address presorting and VDP file merging work in order to provide you with the printer-ready VDP files you need. We use the concept of "software-free VDP" to make the point that anyone can be the VDP and data business without buying or learning any special software...or having any previous VDP experience.
See if you don't agree that we make variable data printing as easy as static printing... http://ez-vdp.com/
You might also want to check out the free information and tools for marketing your print shop at PrintShopMarketing.com
“EZ-VDP” and “We make VDP easy!” are service marks of Digital Formatting Services for its line of variable data printing (VDP) data and file-related services
