John Lennon and Variable Data Printing

What if John Lennon had envisioned a perfect world of variable data printing in his song, Imagine?. Perhaps it would go something like the following. In case you need some help, here's a link to the tune so that you can sing along to create an interactive multimedia blog experience - http://www.youtube.com/watch?v=KCuzpB5p9hg

Imagine there’s no software

It's easy if you try

No need for merging

Just download all the files

Imagine all the printers

Printing VDP, ooh hoo

Imagine that there's no data

It isn't hard to do

Nothing to cleanse or presort

And no addressing too..

You get the idea.

Imagine if there were such a world of VDP, what would you do? What could you do? Here are some potential answers –

• Sell VDP with more confidence
• Discard concerns about dealing with the customer’s data
• Create any type of personalization
• Reduce the amount of work you send to the mail house
• Freely design VDP campaigns as simply or as extravagantly as you desire
• Don’t worry about keeping or hiring a VDP staff person…maybe you wouldn’t want one
• Show customers the value of data enhancement
• Forget about software and maintaining proficiency
• Always know your costs for a VDP job before quoting
• Expand your business without adding specialized staff

Just as John Lennon had visions of a world of peace and harmony, we have visions of a day when printers are free to use VDP any way they want to grow their businesses and better satisfy their customers.

The world of perfect VDP is closer than you think…http://www.digitalformattingservices.com/