2/10/2015

Make Your Print Customers Green



You do your part to be an environmentally friendly printer with your inks, toners, paper, recycling, production techniques, etc. and you'd like your customers to know about your efforts. Your print customers may also want recognition for the many environmentally friendly efforts they undertake. Now, you can join with your customers in taking positive steps to help the environment and show how you all work consciously to reduce the stress on our planet and its resources.

It's a commonsense and free concept called Greener Printing. There are no rules, no tests, no memberships and no fees. You simply work with your customer to communicate smarter - more efficiently and effectively. Shaving just a few pounds of weight from a mailing helps to save resources and minimizes waste. Being more selective with messages and recipients helps minimize non-productive communications…and often saves money.

There's nothing radical or complicated about Greener Printing…just engage with your print customers to do what makes sense. You might also include electronic media as part of the discussion since emails and social media have an impact on the environment that is surprisingly high. 


Promote Greener Printing by using the logo for your business and by using the logo on your customers' materials to show their commitment to environmentally friendly communications. The point is to generate attention and discussion about the broad topic of smarter communications. 



Read more and get started with Greener Printing at www.greenerprinting.org



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