You do your part to be an environmentally friendly printer with your inks,
toners, paper, recycling, production techniques, etc. and you'd like your
customers to know about your efforts. Your print customers may also want
recognition for the many environmentally friendly efforts they undertake. Now,
you can join with your customers in taking positive steps to help the
environment and show how you all work consciously to reduce the stress on
our planet and its resources.
It's a commonsense and free concept called Greener Printing. There are
no rules, no tests, no memberships and no fees. You simply work with your
customer to communicate smarter - more efficiently and effectively. Shaving just
a few pounds of weight from a mailing helps to save resources and minimizes
waste. Being more selective with messages and recipients helps minimize
non-productive communications…and often saves money.
There's nothing radical or complicated about Greener Printing…just
engage with your print customers to do what makes sense. You might also include
electronic media as part of the discussion since emails and social media have
an impact on the environment that is surprisingly high.
Promote Greener Printing by using the logo for your business and by using the logo on your customers' materials to show
their commitment to environmentally friendly communications. The point is to generate
attention and discussion about the broad topic of smarter communications.
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